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Hydrate Smoothing Serum

100ml

It's a deeply moisturising water-based serum that defines and smooths hair to reduce frizz.

The water-based formula enhances the natural hair texture without creating build-up or overburdening the hair.

  • Free from parabens & silicones
  • It’s a lightweight serum
  • Reduces frizz & smoothens hair surface
  • For soft curl definition
The Scent
The Scent

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Introducing Authentic Beauty Concept Hydrate Smoothing Serum: Elevate Your Hair's Radiance and Manageability

Experience a new level of haircare with the Authentic Beauty Concept Hydrate Smoothing Serum. This deeply hydrating, water-based hair serum is your key to achieving beautifully defined and smooth hair, while effectively reducing frizz.

Crafted with precision, it goes beyond the ordinary to provide deep hydration that rejuvenates each strand from within. Embrace hair that exudes a soft, silky feel and radiates an authentic, healthy glow.

Authentic Beauty Concept's commitment to excellence is reflected in every drop of this serum. Discover a water-based formula that effortlessly infuses each strand with lightweight hydration, leaving your hair nourished without any cumbersome residue.

Elevate your haircare routine with the Authentic Beauty Concept Hydrate Smoothing Serum. Experience the luxury of revitalising hydration and define your hair's natural beauty.

Step 1: Cleanse
Cleanse your hair with your favourite Authentic Beauty Concept shampoo. Towel-dry the hair and ensure it's free from excess moisture for optimal serum absorption.

Step 2: Dispense and Warm Up
Dispense a small amount of Hydrate Smoothing Serum onto palms for even distribution through the hair.

Step 3: Apply to Hair
Gently work the serum through the hair, focusing on mid-lengths to ends. 

Step 4: Smooth and Tame
Use fingers or comb to smooth and tame frizz, ensuring every strand is coated with the Hydrate Smoothing Serum.

Step 5: Seal Split Ends
Apply a small amount of Hydrate Smoothing Serum to the tips of the hair, gently pressing and sealing split ends together for a polished finish.

Clean Formulas

We believe what you leave out is as important as what you put in. Our products are vegan, registered by the Vegan Society™, as well as free from sulfates*, parabens, mineral oils and silicones. Products with integrity. Pure, natural, simple, pleasant, carefully selected.

Mango & Basil

The cottony fragrance evokes the floating, weightless sensation of a cloud through a combination of a unique floral bouquet made of premium and delicate white flowers notes, mango and basil accord over a subtle blend of powdery and vanilla notes.

Aqua (Water, Eau) · Glycerin · Oleth-20 · Linum Usitatissimum (Linseed) Seed Oil · Astrocaryum Murumuru Seed Butter · Mangifera Indica (Mango) Fruit Extract · Ocimum Basilicum (Basil) Leaf Extract · Panthenol · Citric Acid · Guar Hydroxypropyltrimonium Chloride · Parfum (Fragrance) · Sodium Benzoate · Ethylhexylglycerin · Phenoxyethanol · Limonene · Geraniol · Coumarin · Benzyl Alcohol · Ethyl Benzoate · Methyl Benzoate

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    It’s a transparent cleanser that moisturizes normal to dry or curly hair

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  • Hydrate Spray Conditioner 

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  • Hydrate Mask 

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  • Hydrate Lotion 

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    It’s a moisturising lotion that helps fight frizz and leaves the hair supple & manageable

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