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WE ARE ONE COMMUNITY SHARING ONE BELIEF

Authentic Beauty Concept was inspired by artisans and hairdressers who share the same values. Discover our story! #AuthenticBeautyMovement

WE ARE ONE COMMUNITY SHARING ONE BELIEF

PEOPLE

  • BEING PERFECTLY IMPERFECT

    Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years. 

    COMMUNITY 

  • MINIMALISM FOR A CALM AND SIMPLE LIFE

    We live in an over-stimulated, over-complicated, cluttered world. It’s no surprise, then, that Mari Kondo’s best-selling book, The Life-Changing Magic of Tidying, sent ripples worldwide and started a movement that just keeps gaining momentum. 

    COMMUNITY 

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