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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Expert Talk: Session-stylist Adam Garland

    The British session stylist brings mindfulness, daily meditation and pure beauty to the high-fashion world. His work reflects his personal attitude and brings the Authentic Beauty Concept memento to life. 
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    COMMUNITY 

  • ENHANCE AUTHENTIC BEAUTY IN ANY MOMENT

    For authentic beauty in any moment our new multitasking Enhancing Water and Hand & Hair Light Cream have been carefully crafted to further enhance our authentic beauty world. Mist the Enhancing Water over the hair or face whenever you need a refresh – or to dampen down the hair for a quick restyle with added shine. Whether it's run through the lengths of your hair, or massaged into the skin for a wonderfully calming hand massage, our Hand & Hair Light Cream provides hairdresser-proven beautiful touchable results. 
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    PRODUCTS 

  • SALON FINDER

    Find the closest Authentic Beauty Concept Salon near you. 
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    PRODUCT 

  • Tips From Around The World

    In search of authentic hair and beauty looks from all over the world. Find out what makes a woman beautiful in different countries. 
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    COMMUNITY 
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