When it comes to sustainability, we believe that less is more. That’s why we believe in the power of a professional blow-dry – with the great, lasting results they provide, your hair will look better for longer, and you can spend less time washing and styling it​. 

Our co-created texture styling trio is now complete with the newest editions Nude Powder Spray for instant lived-in volume and grip & Airy Texture Spray to create textured hair with laid-back, pliable volume.  

All our products are formulated with the purest essence of their key ingredients. Find out how and why they were selected. 

Being authentic means embracing imperfections, says Hester Wernert-Rijn. The dutch hairdresser on how authentic beauty evolved in recent years.