We're honoured to announce an exclusive collaboration with style icon and actress, Suki Waterhouse. Suki’s refreshing blend of authenticity and sophistication seamlessly aligns with the core values of Authentic Beauty Concept. 

Discover our Glow Spray Serum, the latest addition to our Glow range, developed to care, protect, preserve and enhance the radiance of coloured hair. 

Global Creative Advocate, Anna Cofone and Global Advocate, Adam Garland redefine style and sustainability on the runway for selected designers at London Fashion Week with Authentic Beauty Concept. 

We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling.