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We believe in Authentic Beauty

Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.

"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."

Explore cosmic styles

From effortless blow-dries to sleek wet-looks.
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We believe in pure ingredients and vegan formulas

To enhance your natural beauty we choose pure ingredients from carefully selected origins. Our products are free from silicones, sulfates surfactants, parabens, mineral oil and artifical colorant, instead utilizing powerful vegan ingredients. Carefully selected and combined, what we leave out is just as important as what we put in.

  • Meet Our New Global Brand Testimonial Suki Waterhouse

    We're honoured to announce an exclusive collaboration with style icon and actress, Suki Waterhouse. Suki’s refreshing blend of authenticity and sophistication seamlessly aligns with the core values of Authentic Beauty Concept. 
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    COMMUNITY 

  • Make Your Hair Glow

    Discover our Glow Spray Serum, the latest addition to our Glow range, developed to care, protect, preserve and enhance the radiance of coloured hair. 
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    MINDFUL EXPERIENCE 

  • Authentic Beauty Concept's Visionary Presence at London Fashion Week for AW24

    Global Creative Advocate, Anna Cofone and Global Advocate, Adam Garland redefine style and sustainability on the runway for selected designers at London Fashion Week with Authentic Beauty Concept. 
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    COMMUNITY 

  • Discover Ukysah Hairpins

    We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling. 
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    COMMUNITY 
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