Authentic Beauty Concept is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty. Discover our beliefs.
"I’ve been using the Glow line and I absolutely love it. Your hair is just shining like a diamond."
Everyday playful styles that stay
Experience the new easy-to-use, medium-hold Pliable Styling Paste.
Meet Our New Global Brand Testimonial Suki Waterhouse
We're honoured to announce an exclusive collaboration with style icon and actress, Suki Waterhouse. Suki’s refreshing blend of authenticity and sophistication seamlessly aligns with the core values of Authentic Beauty Concept.
Authentic Beauty Concept's Visionary Presence at London Fashion Week for AW24
Global Creative Advocate, Anna Cofone and Global Advocate, Adam Garland redefine style and sustainability on the runway for selected designers at London Fashion Week with Authentic Beauty Concept.
We believe in the power of beauty to bring about positive change in the world. This is why we have empowered Hester Wernert-Rijn to design the Ukysah hairpins to support a more sustainable way of living and to encourage a more mindful and balanced approach to haircare & styling.